How Ja Rule Blew His Shot (And A Fortune) To Stay In The $7 Billion "Fast And Furious" Franchise

"The Fast and the Furious" debuted in the United States on June 22, 2001. I was 17 years old at the time, just a few months away from my freshman year in college. I was also obsessed with fast cars, so I was very excited for this movie. I don't think I saw it on opening weekend, maybe the weekend after. Either way, I very clearly remember driving home from the theater pumping my fists in the passenger seat of my friend's Volvo while we raced our other friend who was driving a Jetta. Like many suburban 17 year olds, within hours of watching the movie, I found myself googling "nitrous oxide car kit," with the hope that I might be allowed to outfit the family Toyota Camry with NOS.

Anyway, the unexpected success and popularity of "The Fast and the Furious" was life changing for the film's young stars Paul Walker, Vin Diesel, Michelle Rodriguez and Jordana Brewster. Careers were launched. Fortunes were made. The late, great, Paul Walker went on to earn $39 million in salary from the first six installments of the franchise. It's unclear how much his estate earned from the seventh. Assuming it was another $15 million, that would bring Walker's total Furious paycheck up to $54 million.

As it turns out, The Furious franchise also should have been life changing for Ja Rule, who had a brief but memorable cameo in the first installement. Unfortunately for Mr. Rule, a bloated ego caused him to blow a massive opportunity.

Fast Origins

Considering how massively successful the Fast and Furious franchise is today, it might be hard to imagine a time when the very first installment was considered a mid-level B movie. But that's exactly what it was. The film's studio, Universal Pictures, had very low expectations for this $38 million budgeted car flick. So you can imagine their astonishment when FF1 went on to earn $40 million in its opening weekend alone, and $206 million worldwide in total gross. It probably took 5 milliseconds for the executives at Universal to scream the word "SEQUEL!!!!"

Surprisingly, that sequel was not exactly a no-brainer for everyone. One of the biggest early problems was that Vin Diesel reportedly demanded $30 million to reprise his role as Dominic Toretto. Next, Rob Cohen, the first movie's director, dropped out because he did not like the new script.

To make up for Vin Diesel's absence, Paul Walker's character of Brian O'Conner would be paired up with up with two cohorts:

#1) A never-before-seen childhood friend named Roman Pearse, to be played by actor/singer/model Tyrese Gibson.

And

#2) "Edwin" the shit-talking Los Angeles street racer from the first movie, as played by Ja Rule.

Jason Kempin/Getty Images

Blown Fortune

If you'll recall, the super-cocky Edwin was thoroughly humiliated in FF1. Not only did Edwin lose a major drag race and the pink slip to his car, finishing dead last cost him the chance to have a promised threesome with a hottie named Monica. Brutal!

But there was good news on the horizon for Edwin. In the planned version of "2 Fast 2 Furious," which was now being helmed by "Boyz n the Hood" director John Singleton, Edwin would have a drastically expanded role that turned him from chump to hero. The part would be a top-billed starring role for Ja Rule.

The expanded role would also come with a massively expanded paycheck. After earning just $15,000 for FF1, Ja Rule would earn $500,000 for 2F2F. Furthermore, as one of the stars, Ja would be locked in to appear in all future Furious sequels with an ever-expanding paycheck. Slam dunk for Ja, right? Wrong. So what happened?

At the time, Ja Rule's career was on fire. His 1999 debut album sold 3.6 million copies. His 2000 sophomore album sold 7.4 million copies. His 2001 third album sold 9.6 million copies. His music label Murder Inc was minting money and churning out hit after hit.

The late director John Singleton explained the situation in a 2015 interview with Grandland.com:

"Ja got too big for himself. He turned it down. He turned down a half a million dollars. He got 15 grand to be in the first movie. He was really big at that time. I guess Murder Inc. was throwing out hits and were making money hand over foot. He was acting like he was too big to be in the sequel. He wouldn't return calls. I went to the studio to go see him — that's just my mantra, I deal with a lot of music people. He was kinda playing me to the side and I was like, 'What? What is this shit?' This was all initiated by me. I then made a call. I called Ludacris."

How'd This Turn Out For Ludacris?

After helping 2 Fast 2 Furious earn $236 million at the box office, Ludacris quickly became an integral part of the Furious franchise. He has appeared in every sequel since, a total of seven "Fast & Furious" films. In total, the Furious movies have earned a cumulative $7 billion at the global box office.

Ludacris earned just $250,000 to be in 2F2F. He earned $4 million for the next few sequels. Today Ludcaris earns $5-8 million every time he appears in a "Furious" movie. Ludcaris has very likely earned at least $25 million (and counting!) from the franchise. Perhaps more with royalties and bonuses.

How'd This Turn Out For Ja Rule?

Unfortunately, 2001 turned out to be the absolute peak of Ja Rule's career. Remember how his 2001 album sold 9.6 million copies? His 2002 album sold just 1.5 million worldwide. His 2003 album sold just 468,000 copies.

Also starting in 2003, Ja began to find himself in a slew of legal problems. He allegedly punched a guy in Toronto, and had to settle the case out of court. He was then arrested for driving on a suspended license and possession of marijuana. In 2007, Ja was arrested for gun and drug possession. He ended up receiving a two year prison sentence for these charges. In 2011, Ja was sentenced to an additional 28 months for tax evasion, after he did not pay taxes on $3 million worth of income between 2004 and 2006. By the time he was finally released from prison in May 2013, much of Ja's former fortune and empire was gone. His net worth had been reduced from an all-time high of $30 million, to around $4 million today. Oh and then there was Fyre Festival, which we won't go into here, but did at one point lead to a $100 million lawsuit being filed against Ja and Billy McFarland… You know the story.

So what's the lesson here? 

First off, don't get arrested and go to jail for stupid things like gun and drug possession. But, more importantly, if someone ever offers you the chance to be part of a huge hit franchise like Fast and Furious… do not turn them down!!!

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